Privacy policy

Last updated: Jul 30, 2025

This Privacy Policy describes how M.A.D. Gear LLC (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from madgear.shop (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information including your username, password, security questions and other information used for account security purposes.
  • Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases.
    • Loyalty points/product reviews/referrals/gift cards saved
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
  • Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Please note that while your browser may allow you to transmit a “do not track” signal, like many websites, our Site is not designed to respond to such signals. To learn more about “do not track” signals, you can visit http://www.allaboutdnt.com/.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners, including Shopify, to provide services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category Categories of Recipients
  • Identifiers such as basic contact details and certain order and account information
  • Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information
  • Commercial information such as order information, shopping information and customer support information
  • Internet or other similar network activity, such as Usage Data
  • Geolocation data such as locations determined by an IP address or other technical measures
  • Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
  • Business and marketing partners
  • Affiliates

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

We use Shopify's ad services such as Shopify Audiences to help personalize the advertising you see on third party websites. To opt out of personalized advertising with third-party services supported by Shopify, visit https://privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Deleting Your Account and Data

You have the right to delete your account and the personal data associated with it from our app at any time. Please be aware that account deletion is a permanent action and will result in the removal of your profile and all associated data from our systems. Once your account is deleted, this information cannot be recovered.

To delete your account and associated data, please follow these steps:

  1. Log into your account within the app.
  2. Access the main menu, typically found via a menu icon (e.g., ☰) or by clicking your profile icon.
  3. From the menu, navigate to and select "Profile".
  4. Once on your Profile screen, scroll down to the bottom of the page.
  5. Click the "Delete Account" button.
  6. You may be asked to confirm your decision to ensure it is intentional.

Upon completing these steps, your account and related data will be scheduled for deletion from our active databases. Please note that some data may be retained for a limited period in backups or for legal and regulatory compliance, as outlined elsewhere in this Privacy Policy.

---------------------------------------------------------------------------------

Welcome to the ReadyPlan by M.A.D. Gear LLC ("ReadyPlan," "we," "us," or "our") privacy policy. This Privacy Policy explains how we collect, use, store, protect, and disclose your information when you use our mobile application and related services (collectively, the "App").

Your privacy is of utmost importance to us. We are committed to protecting your personal data and ensuring transparency about our data practices.

1. Information We Collect

When you use ReadyPlan, we collect the following types of information:

  • Account Information: To create an account, we use Firebase Authentication. This service may collect or process identifiers such as your email address, phone number, or other credentials you provide for authentication purposes. We store your user authentication status.
  • User-Generated Content: Any data you voluntarily input into the App, including but not limited to information on your Condition/Plan sheets, EXFIL Plan sheets, PACE Plan sheets, Authentication Tables, Card of the Day entries, One-Time Pads, Inventory Lists, Go-Bag Packing Lists, Vehicle Checklists, and any other plans, notes, or data you create and store within the App ("User Data"). This data is stored in Firebase/Firestore.
  • Group Information: If you choose to use features that allow sharing plans or data with a group, we will store information about your group memberships and the data shared within those groups.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, maintain, and improve the App and its features.
  • To authenticate users and ensure the security of your account.
  • To store and display your User Data as directed by you.
  • To enable sharing of User Data within groups, if you choose to use such features.
  • To communicate with you about your account or updates to the App (e.g., security updates, changes to features), if necessary.

3. How We Store and Secure Your Information

We take the security of your data very seriously.

  • Data Storage: Your User Data is stored in Firebase Firestore, a cloud-hosted NoSQL database provided by Google. Your authentication information is managed by Firebase Authentication, also a Google service.
  • Data Encryption:
    • Data in Transit: All data transmitted between your device and our Firebase backend (Firestore and Authentication) is encrypted using HTTPS (Hypertext Transfer Protocol Secure).
    • Data at Rest: Firebase Firestore automatically encrypts all data at rest. Google uses multiple layers of encryption to protect data stored in its data centers.
  • Data Security Measures:
    • We utilize Firebase Security Rules to control access to your data in Firestore. These rules are configured to ensure that only authenticated users can access their own data or data explicitly shared with them through group features.
    • Firebase services are built on Google's robust infrastructure and benefit from Google's extensive security measures designed to protect data from unauthorized access, disclosure, alteration, and destruction.
    • We implement industry-standard best practices in our app development to further secure your data.
  • No Other User Access: No other individual user of ReadyPlan will have access to your personal User Data unless you explicitly share it with them through a designated group feature within the App.
  • No Third-Party Access to Firestore Data: Outside of the necessary operational access by Google as the provider of Firebase services (governed by Google's own privacy policies and security commitments for Firebase), no other outside third parties are granted access to the raw data stored in our Firestore database.

4. Data Sharing and Disclosure

We do not share, sell, rent, or trade your personal information or User Data with any outside third parties for their marketing or any other purposes.

  • Service Providers: We use Firebase (Google) for backend services, including authentication (Firebase Authentication) and data storage (Firestore). Google processes data on our behalf as a service provider and is bound by its own privacy policies and data protection commitments. We do not authorize them to use or disclose your personal information except as necessary to provide services to us or comply with legal requirements.
  • Group Sharing: If you choose to share your User Data with a group within the App, members of that group will have access to the specific User Data you have shared with them. You control what data is shared and with which groups.
  • Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the App or the public, or (iv) protect against legal liability.

5. Data Retention

We store your User Data for as long as your account is active or as needed to provide you with the App's services.

  • User-Controlled Deletion: You can delete your User Data or your entire account from within the App. Upon deletion of your account, your associated User Data will be permanently deleted from our active Firebase/Firestore database in accordance with Firebase's data deletion processes. Please note that some data may remain in backups for a limited period as per Firebase's operational procedures before being fully expunged.

6. Your Data Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information. These may include the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate personal information.
  • Request deletion of your personal information (as described in Section 5).
  • Object to or restrict certain processing of your personal information.

You can typically manage your User Data directly within the App. For requests related to your account or data that cannot be managed through the App, please contact us using the details below.

7. Children's Privacy

ReadyPlan is not intended for use by children under the age of 13 (or a higher age threshold if stipulated by applicable local laws). We do not knowingly collect personal information from children under this age. If we become aware that we have collected personal information from a child under the relevant age without parental consent, we will take steps to delete that information.

8. AI-Powered Features and Data Processing 

Overview of AI Services 

ReadyPlan incorporates artificial intelligence features to enhance your emergency preparedness planning experience. These AI-powered tools, including our AI Chat Assistant, AI Planning Assistant and AI Inventory Assistant, are designed to provide personalized recommendations, generate content suggestions, and assist with planning activities. By using these features, you acknowledge and consent to the data processing practices described below. 

Third-Party AI Service Providers 

Our AI features are powered by OpenAI's technology, including but not limited to GPT models and associated APIs. When you interact with our AI features, your data may be processed by OpenAI and other third-party AI service providers. We have implemented appropriate safeguards with these providers to protect your profile information, but you should be aware that your conversational data will be transmitted to and processed by these external services. 

Data Collection and Processing for AI Features 

When you use our AI-powered features, we collect and process the following information: 
All messages, prompts, and responses exchanged between you and our AI assistants are collected and may be temporarily stored for processing purposes. This includes both your input text and the AI-generated responses.

Data Transmission and Security 

Your conversations with AI assistants are transmitted securely using industry-standard encryption protocols (HTTPS/TLS). However, please be aware that: 

  • Data is transmitted to third-party AI service providers for processing 

  • While we use encryption in transit, we cannot guarantee the security practices of third-party providers 

  • You should avoid sharing sensitive personal information, passwords, financial details, or other confidential data in AI conversations 

Data Retention and Storage 

Conversation History: Your AI conversation history may be stored locally on your device and/or on our secure servers for a limited period to maintain conversation context and improve user experience. You can clear your conversation history at any time using the clear/refresh function within the AI interface. 
Processing Data: Data sent to third-party AI providers may be retained by those providers according to their own data retention policies. We recommend reviewing OpenAI's privacy policy and data usage policies for specific information about their data handling practices. 

Data Sharing and Third-Party Access 

AI Service Providers: Your conversation data is shared with our AI service providers (primarily OpenAI) for the purpose of generating responses and providing AI functionality. This sharing is necessary for the AI features to function. 
No Marketing Use: We do not use your AI conversation data for marketing purposes or share it with third parties for advertising. 
Aggregated Data: We may use aggregated, anonymized data derived from AI interactions to improve our services, but this data cannot be used to identify individual users. 

International Data Transfers 

AI processing may involve transferring your data to servers located outside your country of residence, including but not limited to the United States where OpenAI's servers are located. By using our AI features, you consent to these international data transfers. 

Your Rights and Controls 

You have the following rights regarding your AI-related data: 
Conversation Management: You can clear your conversation history at any time using the built-in clear function in our AI interfaces. 
Opt-Out: You can choose not to use AI features entirely. These features are optional and not required for basic app functionality. 

Limitations and Disclaimers 

AI-Generated Content: All AI responses are generated by artificial intelligence and may contain inaccuracies, outdated information, or "hallucinations" (false information presented as fact). You should verify important information from authoritative sources. 
No Professional Advice: AI features do not provide professional medical, legal, financial, or emergency response advice. In actual emergencies, always contact appropriate emergency services and follow official guidance. 
No Warranty: We provide AI features "as is" without warranties of accuracy, completeness, or fitness for any particular purpose. 

Consent and Agreement 

By using our AI features, you explicitly consent to the data processing practices described in this section. If you do not agree with these practices, please do not use the AI-powered features of our application.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy within the App or through other communication channels. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@madgear.shop or contact us at 22335 Exploration Drive, Suite 2030, California, MD, 20653, US.

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.