{"title":"Books","description":null,"products":[{"product_id":"when-the-phones-go-down","title":"When the Phones Go Down: How to Build a Family Emergency Communication Plan That Actually Works","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhen phones and internet fail, most families are left guessing about who to call, where to go, and what to do next.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eCalls stop connecting and texts stall, the power goes out and takes the home internet with it, and everybody reaches for the same tower at the same moment, so the network starts refusing calls at the exact point you need one. Meanwhile your kids are at school, your spouse is across town, and nobody agreed in advance on what happens next.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eMost families have gear and no plan, and that is the exact opposite of what actually helps, which is the gap this book was written to close.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eWhat it teaches\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eYou will learn how the phone network and the internet actually fail, in plain mechanical terms, because you cannot build a real backup until you understand what you are backing up. Then you will walk every serious option a family has, with a straight verdict on each one, including your existing phone, GMRS and ham radio, satellite messengers, Starlink, mesh networking, and written procedures that run with no batteries at all.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eBy the last page you will have built a four-layer PACE plan of your own, with a written trigger for every step down the ladder, that everybody in your house understands.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eInside the book\u003c\/h3\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHow cell sites fail four different ways, and why texts get through when calls will not\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHow the internet fails at three different altitudes, and why five messaging apps are usually one layer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe Four-Layer PACE Method, meaning primary, alternate, contingency, and emergency\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCarrier diversity, which is the settings-menu tactic that defends against your carrier having a bad day\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA full walk through FRS, GMRS, MURS, CB, and ham radio, with a verdict on each\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWhy the range printed on the box is a fantasy, and the two fixes that actually work\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThree satellite architectures compared, so you buy the right device instead of the wrong one\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMesh networking explained in plain terms, including where it belongs and where it does not\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eRally points, timing conventions, and message drops for when nothing electronic works\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAuthentication that holds up against AI voice cloning, spoofed caller ID, and impostors on the air\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePower management, because every plan in this book runs on electricity except one\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA monthly drill that takes very little time and finds the failures before an emergency does\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eThe reference section\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe back of the book is built to be used rather than read.\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA blank PACE plan template\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA scenario library for testing your plan against real conditions\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA layer evaluation worksheet for scoring any method before you commit to it\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA trigger library you can borrow from\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSix complete sample plans, covering low budget, high budget, low tech, high tech, urban apartment, and rural homestead\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eRead the low-budget plan first, because it covers most of what matters with a single $30 purchase.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eWho wrote it\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eSam Amyett flew the E-6B Mercury as a U.S. Navy Flight Officer, where his job was to lead crews and direct the missions that maintain the President's ability to communicate with nuclear forces. As lead NATOPS Instructor and Mission Commander Evaluator, he trained and qualified the officers who fly that mission. Every mission he planned assumed conventional communications could be gone in an instant.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eHe founded M.A.D. Gear on a simple observation, that most people buy gear long before they make a written plan, and the plan is the part that actually works. More than 12,000 M.A.D. Gear planners are in circulation and roughly 7,000 families use the ReadyPlan app.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eWhat you get\u003c\/h3\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe complete book.\u003c\/strong\u003e 106 pages, delivered as a PDF you can read on any device, with clickable links and a full chapter index in the sidebar.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe fillable family communications sheet (COMING SOON).\u003c\/strong\u003e The whole system on one page you can fill in on screen or print, meaning your ladders, your lost comms procedures, your authentication words, and your power checklist. Included at no extra cost.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFree updates.\u003c\/strong\u003e Equipment, pricing, and licensing rules change. This edition is maintained, and buying direct means you get every update to it at no additional cost.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eYou do not need to buy anything to use this\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe most valuable layer in the plan you are about to build is an agreement with a relative two states away, and it costs nothing. The equipment matters, and it matters less than the agreements. You do not have to be a prepper to do this. You just have to be the person your family already assumes has it handled.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\" class=\"mt-2 -mb-1 text-base font-bold\"\u003eDelivery\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is a digital product. Your download link arrives by email immediately after checkout, and the files are yours to keep.\u003c\/p\u003e","brand":"M.A.D. Gear","offers":[{"title":"Default Title","offer_id":48483073294577,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/4148\/3249\/files\/When-the-Phones-Go-Down-FRONT-COVER.png?v=1785985056"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/4148\/3249\/collections\/When-the-Phones-Go-Down-FRONT-COVER.png?v=1785985664","url":"https:\/\/madgear.shop\/collections\/books.oembed","provider":"M.A.D. Gear","version":"1.0","type":"link"}